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GRACEARTS
StoryMade worked with the leaders of Grace Cathedral, an icon of San Francisco culture, to launch GraceArts, a new cultural membership program designed to create a sense of belonging and connection that is not predicated on being Christian, but on sharing a love of the arts and a desire for well-being.
•We produced a qualitative survey, which informed the discovery and naming of audience segments to inform messaging against the target audiences.
• We wrote the brand’s principal narrative and an article about the launch.
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