PLACELAB: A BLOG FOR EQUITY OFFICE
StoryMade helped to conceive, launch and edit PlaceLab, EQ Office’s first digital thought leadership publication. The publication explores the intersection of physical space and company culture. The StoryMade team assigned and edited articles and videos, and managed the editorial calendar until it ran like clockwork and could be taken over by internal staff.
“PEOPLE UNDERSTAND THE WORLD THROUGH STORIES AND NARRATIVE. A BRAND STRATEGY IS MEANINGLESS UNLESS YOU’RE ABLE TO COMMUNICATE IT CLEARLY, AUTHENTICALLY, AND IN A MANNER THAT MAKES IT RELEVANT TO YOUR AUDIENCE. I RECOMMEND ENGAGING WITH STORYMADE AS PART OF THE CONCEPTION PROCESS. RACHEL HAS LOTS OF EXPERIENCE AND IDEAS, AND WILL TAKE A VISION AND EXECUTE ON A CONTENT STRATEGY."
—Rosabel Tao, Principal at Fire and Bridge. Fire and Bridge and StoryMade partnered on the launch of EQ Office’s new narrative positioning and content strategy.