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CREATIVE TEAM

We work with thought leaders—authors, doctors, scientists, established and growing brands—who have a story to tell and could benefit from our services. StoryMade marries traditional editorial services with digital media publishing strategies. such as video production, books, newsletters, and SEO-driven content. As a collective with a vast network, we build teams that include writers, editors, designers, photographers, and video producers.

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RACHEL LEHMANN-HAUPT 
FOUNDING EDITOR-IN-CHIEF + CREATIVE DIRECTOR

Rachel is a highly creative and adventurous author, editor, and media strategist known for her organization and implementation of high-level projects. Her areas of expertise are health, science, lifestyle, and gender politics, with a particular emphasis on writing that humanizes science and technology. As a media strategist and editorial director, she builds teams of writers, editors, and designers to manage the creative process and editing of all elements of a media product. As a veteran journalist and magazine editor, she has written for the New York Times, the New York Observer, Newsweek, New York, Vogue, Outside, and Wired. Rachel has held editorial positions at Wired magazine,

Business 2.0 magazine, and Folio magazineShe is the author of the memoir In Her Own Sweet Time: Unexpected Adventures in Finding Love, Commitment and Motherhood (Basic Books, 2009). She graduated with honors in English Literature from Kenyon College and received a masters in journalism from the Graduate School of Journalism at the University of California at Berkeley. While at UC Berkeley, she was an assistant editor to Clay Felker, the founder of New York magazine and the Felker Magazine Center. She also founded and produced Words on the Waves, Litquake’s first literary festival, held onboard the world-renowned houseboat community in Sausalito, California.

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CRAIG HICKERSON 
VIDEO CONTENT DIRECTOR 

Craig Hickerson is a San Francisco Bay Area filmmaker and lover of stories that stir the spirit. Beginning his career in documentary film in 2006, Craig worked at the award-winning production company Actual Films. He has since been credited in documentaries featured at festivals such as Sundance and Toronto International and in projects televised on outlets such as the National Geographic Channel and PBS. Craig’s experience both in the field and the editing room has given him a unique and rounded perspective on how to approach and complete a project. From filming stories of refugees in Egypt during the Arab Spring to food growers in Greenland’s

frigid climate, Craig is determined to capture the uniquely human moments essential for telling a compelling story
on screen. 
Craig completed his master’s degree at the UC BerkeleyGraduate School of Journalism. View Craig’s work at craighickerson.com.

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ELIZABETH PERLMAN
GRAPHIC DESIGNER + BRAND STORYTELLER

Elizabeth Perlman is a writer, designer, brand strategist and creative writing teacher. She’s also the founder and executive director of The Intuitive Writing Project, a writing-based empowerment program for girls and gender-expansive youth. Elizabeth began her creative career at the Portfolio Center, where she studied Design and Art Direction for Advertising. After cutting her teeth at BBDO West in San Francisco, she went on to freelance for global brands like Nike, Tommy Hilfiger, Sephora, and Williams-Sonoma. In 2012, Elizabeth also completed her Master’s in Transformative Arts, the study of creative expression as a tool for personal growth. Whether she’s leading

writing classes for teenage girls or strategizing for grown-up brands, she strives to support everyone in speaking their truth and telling their story. Elizabeth believes in the power of stories to connect, uplift and transform—and that we are all the authors and heroes of our own life story. You can visit her at elizabethperlman.com.

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